Samsung’s Camera Innovation Hits Pause—2028 Could Be the Turning Point

In the Android smartphone market, Samsung devices are considered, if not the standard, then at least one of the leaders in the field of cameras. We can partially agree with this, but we cannot help but notice the stagnation that has emerged in recent years. Moreover, as the authoritative insider Ice Universe claims, marking time will continue until the release of the Galaxy S28. He reported that 
Samsung will not update the camera sensors of its flagships in the next two years.

Why Samsung Won’t Update Cameras

Except for the software and processor, the main characteristic of a smartphone responsible for the quality of photos and videos is the physical size of the camera . The larger it is, the brighter and clearer the result in difficult conditions, and during the day, as we know, even a budget phone shoots tolerably well.

Samsung, unlike its Chinese colleagues and even Google and Apple, has not been working in this direction lately. As Ice Universe says, this is due to the fact that 
the company is trying its best to make its smartphones thinner and lighter . In such conditions, increasing the camera sensor is impossible, because then you will have to not only make the device larger, but also sacrifice battery capacity.

Another important factor is increasing profits. 
Installing large camera sensors would require large investments from Samsung , which the company is trying to avoid. An alternative approach is to increase the cost of the final product for consumers, but the Korean company is not yet ready to take this approach.

How Samsung Cameras Are Updated

In the absence of hardware changes, Samsung’s mobile division improves cameras only nominally . New processors, which are becoming more powerful every year, allow the use of more advanced image processing algorithms, and this is the only way out for the Koreans in the current situation.

But, as practice shows, the situation cannot be fixed with software alone. This is indirectly confirmed by 
the DxOMark camera phone rating , in the top ten of which there is not a single Samsung smartphone. Due to the calculating savings of the Koreans, HUAWEI, OPPO and devices of other brands, including Apple and Google, have long since broken out into the leaders. And Samsung with its 
Galaxy S25 Ultra is only in 17th place, inferior even to older models of competitors.